No CO2 Statement

eFirst Carbon Emissions

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Climate change over the next 50 years may well be one of the biggest challenges facing the planet.

We at eFirst have taken steps to mitigate the carbon impact of our business on the environment.

We have commissioned an independent study into the carbon emissions of eFirst, and purchase carbon credits to completely offset the carbon emissions of our business.

About the study

The study was conducted by the Carbon Reduction Institute, Sydney, Australia during Jul 2008.

Carbon Reduction Institute Pty Ltd 13, 38-46 Albany Street- St Leonards NSW - 2065
P: +61 2 9439 9990 - F: +61 2 9439 5550 - W: www.noco2.com.au ABN 26 122 969 233

The study used the GHG Protocol for determining the carbon emissions. Further information is described below.

Study Results

eFirst emissions
 Ground Travel  2.62
 Electricity   42.74
 Flights        1.78
 Assets         4.09
 Expenses      10.45
 Plastic Cards  1.00
 Scope          3
 Waste          1.29
 Total (tonnes)63.98



eFirst now purchases fully accredited carbon credits to offset the above emissions.

Further information may be available from eFirst on request.

Accounting Methodology

The methodology underpinning the CRI audit method has been adapted from the World Business Council for Sustainable Development’s (WBCSD) Greenhouse Gas (GHG) Accounting Protocol.12 The methodology is explained in detail in the sections below.
A1. GHG Protocol
The protocol contains universally recognised accounting methods and boundaries that can be applied to different levels, sizes and types of organisations when creating their GHG inventory. This includes multinational organisations, energy intensive primary industry, as well as small to medium enterprises (SME). Boundaries are important when compiling a GHG inventory, as they give organisations consistency and scope when accounting for their emissions.
A2. Emissions Boundaries
There are two ‘types’ of boundary that must be set when compiling a GHG inventory; an organisational boundary and an operational boundary. Organisational boundaries allow an entity to distinguish between GHG emitting activities that are attributable to their organisation, and those that are not. Operational boundaries allow an entity to define the emissions that they own or control and categorise them into different scopes (as either direct or indirect). Dividing emissions up into different scopes allows an organisation to determine opportunities for emission reductions, as well as providing knowledge as to where their emissions are occurring along the value chain.
A3. Organisational Boundaries and Control
We demark an organisation’s responsibility by looking at the interactions that occur through that business’ ABN; its chart of accounts and employees habits.
When demarking responsibility for emissions on the organisational level, CRI applies a control rationale, which states that organisations/entities account for emissions generated from activities over which they have direct control, rather than an equity share.13 The GHG protocol prescribes 2 methods when defining control; operational and financial. CRI defines control using the operational control method. The GHG protocol defines:
Operational Control. A company has operational control over an operation if the former or one of its subsidiaries has the full authority to introduce and implement its operating policies at the operation.
Operational control covers activities where an organisation has authority to directly alter its emissions patterns, be it through the implementation of policy (be it a purchasing policy, staff travel, OH&S, recruitment etc), technology or operational change
CRI uses this rationale as it believes that the consumer (in this case eFirst) is responsible for the products and services that they consume, and that the purchase is an endorsement of the methods used to produce the goods and services consumed. This demarcation allows for easy verification for the majority of emission sources covered in this audit; for example, the bulk of this audit is based on eFirst accounts and expenditure.
In some instances however, eFirst will have elements of financial control over activities without there necessarily being evidence of a dollar spend within its financial accounts. A good example of such an instance is staff travel, where EFirst can encourage a greater use of public transport and carpooling systems by providing yearly public transport passes for staff, or linking employees that live close together for car-sharing. CRI includes staff travel because of this; and because of the educational benefit gained by staff by incorporating their travel behaviour into the audit. The emissions accounting methodology described above is applied to all organisations audited within CRI’s NoCO2 certification scheme.
A4. Operational Boundaries
The main function of operational boundaries is to create different scopes for organisations to separate and define the emissions produced from their operations. The 3 scopes are described in detail below. • Scope 1: Direct GHG emissions - Emissions that occur from sources that are owned or controlled by the company, for example, emissions from combustion in owned or controlled boilers, furnaces and vehicles.
• Scope 2: Electricity indirect GHG emissions - Emissions from the generation of purchased electricity consumed by the company.
• Scope 3: Other indirect GHG emissions
– Emissions that are a consequence of the activities of the company, but occur from sources not owned or controlled by the company. These include emissions from waste, the extraction and production of purchased materials; transportation of purchased fuels and transportation of employees to and from work.

The GHG protocol describes Scopes 1 and 2 as mandatory reporting categories, and Scope 3 as a voluntary reporting category. Carbon neutrality, as termed by the Carbon Reduction Institute and defined through its NoCO2 certification program, makes it mandatory for the organisation or entity being measured to include the embodied emissions within all products and services that they sell, as well the embodied emissions from all products and services and used to deliver their service. “Embodied emissions” refer to the emissions generated from the extraction of raw materials, to the manufacture and finally to the distribution of a product. All products require energy in production and distribution and are most commonly provided through the use of fossil fuels, which have a greenhouse emissions impact. Embodied emissions from the products and services that eFirst has bought and used have been measured in order to calculate their impact toward climate change.
Through the use of financial control rationale, and through including all emissions sources as shown on the above charts, communications and claims of carbon reduction that are made in association with the Carbon Reduction Institute are both accessible and reliable.